Growth Marketing Today

How to Profitably Use Your Brand as a Force for Good with Toyin Adon-Abel (GMT120)

Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products. In this…