The Rise of The Product Marketing Function with Greg Leach (GMT134)
Growth Marketing Today
Why Most Marketing Personas Suck (and How to Make It Better) Adrienne Barnes (GMT133)
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode
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