How Does Malcolm Gladwell Find the Story in His Research?
Malcolm Gladwell finds the story by talking with no plan until one detail clicks. He sets meetings with no agenda, about every three weeks for two hours, and keeps going until he has 15, 20, or 25 hours of tape. He has done this four or five times. It started with Paul Simon, who kept asking when they would meet again, and each visit turned up something Gladwell had not come looking for.
He understood the point of the practice around hour 12 with an ICU doctor he already knew from another story. He had no idea where the talks were headed. In that hour the doctor said he had testified in a murder-case lawsuit: the prosecution called 50 expert witnesses, the defense called one, he was that one witness, and they won. That was the story. Gladwell went back through the tape knowing what he wanted.
The method is patience without a premise. The story is not chosen at the start. It shows up late, and the hours of tape finally have a point.
Malcolm Gladwell: The Most Useful Hour You'll Ever Spend on Storytelling | How I Write ·