Who Should Writers Interview for a Story?
Malcolm Gladwell says writers should interview the person who can bring the most specificity to a topic. The most important person does not help. In nonfiction the writer sets up the context, and the subjects supply the granularity.
He once spent two hours with one of the guys from Vampire Weekend, and at least half of the interview stayed on one line in a song. The musician used an incredibly specific bit of music and lyrics because he happened to want to focus on that line. Cardiac surgeon John Puskas, one of the pioneers of minimally invasive cardiac surgery, gave a 99th percentile interview. Puskas is Canadian, grew up in a mining town in Northern Ontario, and is now a fancy surgeon in Emory. He matches an old-school Canadian type: proper, English, plain spoken, precise, and a little earthy, the kind of people who live in the Toronto neighborhood Rosedale. Bypass surgery means cutting the sternum, prying open the ribs, facing the heart, hooking it to an external machine, and sewing on an artery. Minimally invasive surgery leaves the chest closed and uses a tiny incision, a camera, thin long instruments, and sometimes a robot.
The easiest move, and in many ways the best one, is for the writer to supply the context and take the granularity from someone who can be that specific.
Malcolm Gladwell: The Most Useful Hour You'll Ever Spend on Storytelling | How I Write ·