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How to get users before the product is even made?

Before even building Scoutzie, Kirill emailed to over 500 different designers, explaining what he was working on, and inviting them to join. Out of 500 emails, a few hundred said yes.

The first version of the platform did not actually have a way to upload any designs, but the newly invited sent zip files, and Kirill manually added those files to the database.

Scoutzie was a place to showcase mobile design, and at the time, although the demand for mobile was taking off, established players in the design showcase were not yet making it a priority. There was a clear gap in the market.

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