Why Do AI Coding Agents Activate Faster Than Human Signups?

Paul Copplestone says the latest jump in Supabase signups came from the models getting better, not from a marketing spend. Most of what they spend on attention is still memes.

A flood of lighter traffic usually hurts activation and the share of people who start paying. Both went up. The agent finishes signup and activation in one step, so activation is almost 100 percent. The new users also started paying at a higher rate than developers who signed up the old way.

Shawn Wang pulls up the signup chart and says the curve keeps forcing a new axis. The unusual part, in Copplestone's account, is that activation and payment rose together as the audience got broader. Friction at the front door was what used to fall off.