Will Ahmed of WHOOP is on a Mission to Unlock Human Performance and Save Lives (EP.213)

Today’s guest is Will Ahmed, founder and CEO of WHOOP, a wearable technology/fitness company that fits smack in the middle of what I like to call ‘fashology’ – technology meets fashion. The device tracks and measures strain, recovery, and sleep. The brand is well received by pro athletes like LeBron James, Michael Phelps and over half of the PGA Tour; but can it help Howard? Those who have followed me for a while know I’m fascinated with sleep fitness and I have a WHOOP, but there are difficult customers, and then there’s me. We discuss what it would take to have Howie back on the WHOOP wagon.  Will started the company in Boston right after graduating from Harvard – his first company, and his first full time job. Ten years later the brand continues to unlock human performance and save lives. Some of the smartest people I look up to on things like fitness, brains, and style are super bullish on WHOOP; to include Arizona Cardinal Kelvin Beachum, Jr., Brad Feld, and Ryan Spoon.