Lochhead on Marketing

002 10 Attributes of Legendary Marketing

For the second episode of Lochhead on Marketing, Christopher Lochhead dives into what makes Legendary Marketing, legendary. He discusses the 10 attributes of legendary marketing ⁠— which range from creating demand, dominating a niche market to leveraging technologies and changing the world. 1. Creates Demand Rather Than Capturing Demand In all imaginable…