Podcast
Lochhead on Marketing
Christopher Lochhead
Smash Notes has 1 note from 1 episode of Lochhead on Marketing. Each note answers one question with the moment it was said, so you can read it or play just that part. Topics: Business, Education, Marketing.
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win. This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies. Host Christopher Lochhead is a…
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- 159 Successful or Useful?: Learning from Drucker
- 158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
- 157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
- 156 How to Drive B2B Revenue Now with White Space Marketing
- 155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
- 154 The Solo Thought Leader with Diego Pineda
- 153 the Three Marketing Metrics That Matter
- 152 the Three Stages of a Legendary Career: What Star Wars Can Teach Us
- 151 How to Drive Short Term Revenue Now
- 150 How to Make Money in a Recession: 5 Steps to Create Demand for Your Product, Service, or Platform
- 149 Startup Downturn Marketing Mistake, What to Do About It, & Why People Who Create Demand Are in Massive Demand
- 148 Who Are You Going to Be When the Sh*t Hits the Fan
- 147 Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs
- 146 the Biggest Threat to American Business in 2022?
- 145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
- 144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
- 143 What’s the Role of Business, Beyond Business?
- 142 Marketing’s Job Is NOT Serving Internal Customers
- 141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
- 140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
- 139 How to Inspire Legendary Marketing Work
- 138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
- 137 New Category of Humans: Native Digitals Are Transforming the World & No One’s Paying Attention!
- 136 Rivian IPO Through The Category Lens
- 135 Sales Kick Off: the 2 Questions You Must Answer for Your 2022 Kick Off Event
- 134 the Problem With Most Marketing Plans
- 133 Creating Categories, Movements, & Startups with Sangram Vajre, WSJ Bestselling Author of MOVE
- 132 3 Meta Problems With Facebook
- 131 Maybe the Most Important Equation Ever
- 130 Thinking About Thinking Is the Most Important Kind of Thinking
- 129 Presentations: Why They Suck & What To Do About It with Dushka Zapata & Dan Roam
- 128 The Theranos Scam: Implications for Entrepreneurs, Startups, VCs & Marketing Leaders
- 127 The Electric Vehicle Category: Unpacking The Rivian IPO with Al Ramadan, CoAuthor of Play Bigger
- 126 How to Spot Legendary Startup / New Category Ideas
- 125 How Services Firms Do Legendary Category Design / Category Creation
- 124 the Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
- 123 the Two Categories of Problems / Opportunities
- 122 How to Create a Successful Newsletter on Substack (or Anywhere Else)
- 121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
- 120 14 Reasons You Should Not Create a Category
- 119 the Conversation You’re Probably Not Having, That You Probably Should Be Having
- 118 How to YOLO And Execute A “Personal IPO”
- 117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
- 116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
- 115 2 Legendary Questions (Part 2)
- 114 2 Legendary Questions (Part 1)
- 113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
- 112 Maybe the Only Career Advice That Matters
- 111 Mike Maples, Jr. on How Legendary Entrepreneurs Create Categories
- 110 Category Creation: How to Dam the Demand
- 109 Want to Do Legendary Marketing? Do the Opposite
- 108 Advice for 30 Year Old Marketers
- 107 Did The Roaring 2020s Just Start?: The Economy (Part 2)
- 106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)
- 105 Value is 100% Perception
- 104 Languaging: How Category Designers Use Language to Change the Future
- 103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
- 102 the Future Just Changed & Most People Missed It
- 101 Category Design Scorecard
- 100 How To Write A Legendary Brand Story w/ Park Howell
- 099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
- 098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
- 097 You Are What You Subscribe to
- 096 Silicon Valley’s Secret Marketing Assassin Rick Bennett
- 095 How to Secure Your Financial Future
- 094 Clubhouse – Category Creation in Action, or Not So Much?
- 093 Are You Making This Sales Training Mistake?
- 092 How To Manage Digital Reputations w/ Josh Greene
- 091 the Marketing Multiplier Effect
- 090 Complexity Is the Enemy of Revenue: Why It’s Time to Shave the Marketing Dog
- 089 the Future Needs You
- Year End Message From Christopher
- 088 What Kind of Human You Are Determines What Kind of Marketer You Are
- 087 Marketing is what you do when you have a shitty product, right?
- 086 Are You Wasting Your Career?
- 085 Justice Deposits: How NetFlix, Twitter & Costco Are Leading Conscious Capital & You Can Too
- 084 Creating a Category? Do NOT listen to customers
- 083 the Problem With Your Marketing Plan
- 082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
- 081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
- 080 3 Ideas to Have a Legendary Marketing Career to 50 and Beyond
- 079 How To Be A Legendary CMO w/ Dave Gerhardt
- Get Out and Vote
- 078 Oceanspray’s Radically Generous Marketing TrendJack
- 077 How Marketing Drives Market Cap / Company Valuation
- 076 Fighter or Farmer Chief Marketing Officer
- 075 Movement Marketing w/ David Sacks
- 074 Marketing is Sales at Scale
- 073 Noble Purpose
- 072 Designing Legendary Categories, Companies & Brands w/ Michelle Stacy
- 071 We Reserve the Right to Refuse Service
- 070 Lochhead on Marketing Over Coffee Crossover w/ John J. Wall and Kevin Maney
- 069 How to Write a Book
- 068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead
- 067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29
- 066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28
- 065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27
- 064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26
- 063 The Magic Triangle | Marketing PodStorm 25
- 062 How to be a Category Designer | Marketing PodStorm 24
- 061 Market Categories Are Not Like The Weather | Marketing PodStorm 23
- A Call for Unity | Yesterday in Santa Cruz
- 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22
- 059 Questions and Cocktails: FB Live Q & A (Part 6) | Marketing PodStorm 21
- 058 Questions and Cocktails: FB Live Q & A (Part 5) | Marketing PodStorm 20
- Why Most Marketing Is Bullshit: 5 Marketing Lies | Marketing PodStorm 19
- 056 Legendary Marketing Copywriting w/ Cole Schafer | Marketing PodStorm 18
- 055 How To Fight Injustice w/ Legendary Marketing | Marketing PodStorm 17
- 054 Why You Need A Big Hairy Audacious Goal | Marketing PodStorm 16
- 053 Little Marketing Ideas, Legendary Results
- Questions and Cocktails: FB Live Q & A (Part 4) | Marketing PodStorm 14
- Questions and Cocktails: FB Live Q & A (Part 3) | Marketing PodStorm 13
- 050 How to Discover a New Category| Marketing PodStorm #12
- 049 Do A Marketing Stunt | Marketing PodStorm #11
- 048 How to Market with a Powerful Point of View | Marketing PodStorm #10
- 047 We’re in a cocoon | Marketing PodStorm #9
- 046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8
- 045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
- 044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
- 043 Drive Revenue Now | Marketing PodStorm #5
- 042 Marketing Simple | Beware The “Bag Full of Door Knobs”| Marketing PodStorm #4
- 041 Marketing Lightning Strikes| Marketing PodStorm #3
- 040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
- 039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1
- 038 the Future Needs You
- 037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
- 036 Small Pond PR Strategy w/ Jeremy Ryan Slate
- 035 Your Brand Will Be Defined by What You Do During Coronavirus
- 034 Digital Leadership & Why Leaders Over-Communicate
- 033 Marketing Is the Leadership Department
- 032 Want to do Legendary Marketing? Learn to Sell!
- 031 8 Stages of Digital Marketing w/ Ryan Deiss
- 030 How to Make Marketing Decisions
- 029 Disagree and Commit
- 028 Is Your Marketing Plan Radical Enough?
- 027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
- 026 Ryan Reynolds Legendary Peloton Trendjack for Gin Brand
- 025 Category Creation & Category Design: a New Lens on Business
- 024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
- 023 Trendjacking Marketing and Public Relations w/ Paul Maher
- 022 Is Your Marketing Better or Different?
- 021 Is Your Brand Blue?
- 020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet
- 019 Power of a Point of View: Play Bigger Unplugged
- 018 Personal Branding is Bullshit
- 017 Frame the Problem and Win
- 016 Category Creation Courage
- 015 Product-Market Fit Is A Dangerous Idea
- 014 Don’t Take My Word for It
- 013 Committees Kill Legendary Marketing
- 012 Category Creation Economics 101
- 011 The Perception of Your Product is Your Product
- 010 Artificial Intelligence in Marketing
- 009 Marketing Strategy vs. Tactics
- 008 7 Recession Marketing Ideas
- SPECIAL OFFER!
- 006 Peanut Butter vs. Lightning
- 005 Mystery Shopping
- 004 5 Traits of Legendary Brands
- 003 What is category creation?
- 002 10 Attributes of Legendary Marketing
- 001 Who is this podcast for?
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