Lochhead on Marketing

Christopher Lochhead

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win. This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies. Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author…

Episodes

• 007 Category Creation is the Strategy 1 notes · What Are Category Changing Companies