Lochhead on Marketing

006 Peanut Butter vs. Lightning

In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is not an applicable strategy in today’s world. Instead, he introduces us to the concept of lightning marketing, as mentioned in his first book “Play Bigger.” PB and Lightning Defined In Lochhead’s book “Play Bigger,” he defined the terms…