027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
Lochhead on Marketing
026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand
On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s Deadpool) who also owns the brand, Aviation American Gin,
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