Lochhead on Marketing

026 Ryan Reynolds Legendary Peloton Trendjack for Gin Brand

On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s Deadpool) who also owns the brand, Aviation American Gin, just pulled off the trendjack of the year. Let’s break down the 8 reasons why this was a legendary trend jack. The Peloton Ad The Peloton Ad shows a…