Lochhead on Marketing

027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk

This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during their appearance at Hypergrowth San Francisco. Carrie shares how she spearheaded the category creation of Data to Everything and brand re-launch of Splunk. Splunk at Hypergrowth Christopher Lochhead and…