Lochhead on Marketing

032 Want to do Legendary Marketing? Learn to Sell!

Did you know, one of the top reasons why CMOs and marketing leaders get fired is: the sales force thinks they are a joke. In this episode, we talk about why it is important for marketers to become great at sales. Marketing Is Sales Scaled If you think about what marketing is, it is actually selling at scale. Christopher thinks that in 30 to 90 seconds, a…