Lochhead on Marketing

045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7

During the PodStorm, were doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. Here is the second part of our recording, for Q&A about marketing and category design. We talk about all things ranging from new category creation, how to craft problems positively, and creating demand during a crisis. How to know if you have a new…