Lochhead on Marketing

046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8

https://youtu.be/lEm9N828oRU Today on our Marketing PodStorm, let’s talk about why standing in front of an empty fireplace expecting it to be hot is kind of dumb. You see, oftentimes, CEOs, CFOs, and even CMOs cut down marketing during a downturn. Marketing In Desperate Times We understand that some of our business is in a situation where budget cuts are…