Lochhead on Marketing

048 How to Market with a Powerful Point of View | Marketing PodStorm #10

In today's PodStorm episode, let's go deep on how to market with a powerful point of view. POVs can be viewed as a mechanism for distinguishing your brand and most importantly, to design and dominate your market category. As wacky as it might sound, downturns can be very powerful times to do exactly that. To discuss this in more detail, we invited Elie…