Lochhead on Marketing

050 How to Discover a New Category| Marketing PodStorm #12

In this episode of the PodStorm. let's talk about how to discover a category, create massive differentiation, and build a super valuable company, particularly in challenging times. Designed, Not Discovered Christopher gets all sorts of questions such as “how do I know if I have a category?” “I think I might have something, how do I discover a category?”…