Lochhead on Marketing

054 Why You Need A Big Hairy Audacious Goal | Marketing PodStorm 16

We are hoping you read Jim Collins two legendary books Built to Last and Good to Great. These are game-changers with insanely great research about businesses. In those books, he introduces the concept of a BHAG, which is an acronym for big, hairy, audacious goal. In this episode, let's talk about why you need, what legendary author Jim Collins calls, a…