Lochhead on Marketing

055 How To Fight Injustice w/ Legendary Marketing | Marketing PodStorm 17

Today, let's take a look at the role of marketing in driving real, dramatic, impactful, important social change. We dig into topics like the battle against AIDS, the women's movement, and even the founding of the United States of America as actual acts of legendary marketing, and what you might think of as category design. It moves the world Christopher…