Lochhead on Marketing

067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29

We get a shit ton of marketing messages a day. Some experts say we get 40 to 60,000 messages a day if you include everything — banners we see on the internet emails, logos on coffee cups, t-shirts, you name it. Today, let's talk about the typical marketing execution. It's predicated on a model called reaching frequency. It's a very old idea that states the…