Lochhead on Marketing

088 What Kind of Human You Are Determines What Kind of Marketer You Are

Steven Kotler has written one of the most important books of 202, The Art of the Impossible. One of the things discussed in the book is human evolutionary motivations. As a result, Christopher believes Steven has uncovered a key learning point for marketers, entrepreneurs and category designers. That is: the kind of human you are determines what kind of…