Lochhead on Marketing

090 Complexity Is the Enemy of Revenue: Why It’s Time to Shave the Marketing Dog

If you’re currently doing a big initiative, say a new product launch, a new campaign, a sales kickoff or a lightning strike, let’s talk about why you are also, most probably, making a huge mistake. Shit sometimes, gets too complex and we know that complexity is the enemy of revenue. So on this episode, let’s talk about why it’s time to shave the marketing…