Lochhead on Marketing

102 the Future Just Changed & Most People Missed It

In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of digital art changed the future… and most people didn’t even notice. This new category design could have profound implications in the art world of art – and soon, everywhere else! So in this episode…