088 What Kind of Human You Are Determines What Kind of Marketer You Are
Lochhead on Marketing
104 Languaging: How Category Designers Use Language to Change the Future
In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don't know much about: Languaging. Languaging and Creating Context Languaging is the strategic use of words and language to chan...
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