Lochhead on Marketing

113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary

Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication. Recently on Follow Your Different, we had on Captain Paul Watson, who is the co-founder of Greenpeace and the founder of Sea Shepherd. Sufficed to say, Captain Paul is vey mission driven. Some would call him a…