Lochhead on Marketing

116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It

This episode is based on the Category Pirates 🏴‍☠️ Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. In this episode, let’s talk about how these younger folks, 140 Million of them in the United States, are the new category of…