Lochhead on Marketing

117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”

This episode is based on the Category Pirates Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. If you haven’t heard the first episode, why not check it out so you’ll have an idea of what’s going on with Native Digitals. To…