Lochhead on Marketing

124 the Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which was about Big Brand Marketing and why it doesn’t work. Think of this episode as more of an audiobook than a podcast, as I will be reading the article for you. Without further ado, let’s get to reading. The Brand…