Lochhead on Marketing

125 How Services Firms Do Legendary Category Design / Category Creation

In this episode of Lochhead on Marketing, let us talk about something that I get asked about all the time. That is, can service firms do Category Design? Simple answer, Yes. I would even say that the most legendary services companies are almost always created or led by a legendary Category Design. Long answer? Well, listen to this episode to find out. The…