Lochhead on Marketing

136 Rivian IPO Through The Category Lens

In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now that Rivian has gone public, we thought it would be cool to get together again, and unpack what happened through a category design lens. Specifically, how…