Lochhead on Marketing

137 New Category of Humans: Native Digitals Are Transforming the World & No One’s Paying Attention!

Originally published in 🏴‍☠️ Category Pirates: It’s not a weekly newsletter. It’s a weekly mini-book. Lately, there has been a fundamental, dare I say, seminal change in the category design of human beings. That is to say, the definition of what a human is has changed. You see, if you’re 35 and up, you are the last of a dying breed called Native Analogs…