Lochhead on Marketing

140 Microsoft Buying Activision Blizzard: What Most People Don’t Get

Since Microsoft announced that its purchasing Activision Blizzard for $70 billion, a lot of people have called this stupid. Others said Microsoft overpaid, and other various things. So on this episode of Lochhead on Marketing, let's break down why this acquisition is actually a legendary move and examine the difference between acceleration deals in growing…