158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
Lochhead on Marketing
157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
On this episode of Lochhead on Marketing, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens,
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