Lochhead on Marketing

157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger

On this episode of Lochhead on Marketing, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup’s life, where they face an epic…