Marketing Mashup

#9 - HubSpot's CEO Brian Halligan on Inbound, what's next in marketing and more

HubSpot CEO Brian Halligan has seen a huge shift in the marketing industry since he co-founded his company HubSpot with Dharmesh Shah in 2006. I sit down with him to discuss why he started HubSpot, whether Inbound marketing still works, why he retired the funnel in favour of the flywheel and what the future marketer looks like.