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Marketing Mashup on Smash Notes

Marketing Mashup podcast.

December 28, 2019

The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.

Episodes with Smash Notes

In this episode, I'm joined by Patrick Campbell, the CEO of ProfitWell. Patrick blew my mind with a talk about SaaS pricing back at INBOUND19 last year - from then I knew I had to get him on the podcast.

For those that don't know, ProfitWell is a subscription software helps subscription businesses with the hard parts of growth. They are also prolific at creating content, which I get into in this episode.

I talk to Patrick about what content works well, why it works and how they've managed to get their video content production cost for a full series down to less than the cost of an ebook. We also get his thoughts on choosing the right content formats and if he thinks daily vlogging can work for B2B. We covered some ground on pricing and how you should do it right, including common mistakes and his favourite pricing pages. Oh, and we discuss why they have a Swag strategy...

I speak with the founder of the Marketing Meetup, Joe Glover, about the importance of building a community especially in trying times.

Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. I've been truly impressed with the case studies that Harry shares on Marketing Examples and the reach he's got since starting out. Traditional marketers should take note of his approach.

Paul Mellor is a loud, larger than life character who has a refreshingly honest take on all things advertising. This episode delves into all sorts of issues in the advertising industry and what we need to do to fix things. Expect expletives and extreme opinions, with a smearing of useful marketing and advertising advice.

Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.

I sat down with CEO of Truffle Social, Ellie Hernaman, to discuss what it takes to be ace at social media in 2019. We also chat about Ellie's career and what made her start Truffle social back in 2010.

Having worked throughout the marketing and advertising industry, Paul Jacobs and his 3 co-founders started Wax/On, a new type of creative and media agency. I spoke with Paul to talk about some of his past experiences, why he is passionate about startups, which entrepreneurs he admires, why podcasting is such a good medium and some of his favourite advertising campaigns.

Gareth Bull, founder of Bulldog Digital Media and Co-Founder of Email Octopus sits down with me to chat all things marketing and entrepreneurship. Having started and built many companies, Gareth had some words of wisdom about what it's like to grow and company and stay sane while you do it.

Grey Baker is the co-founder and CEO of Dependabot a bootstrapped company making over $14k every month. He built Dependabot after 4 years at GoCardless and cycling around the world. Oh, and he just sold it to GitHub.

HubSpot CEO Brian Halligan has seen a huge shift in the marketing industry since he co-founded his company HubSpot with Dharmesh Shah in 2006. I sit down with him to discuss why he started HubSpot, whether Inbound marketing still works, why he retired the funnel in favour of the flywheel and what the future marketer looks like.

In this episode, I sit down with Arron Shepherd, co-founder of The Goat Agency - an influencer marketing agency. In a fascinating chat, I talk to Arron about what influencer marketing actually is, how it works and how you can be effective with it. We also talk about starting a daily company vlog, as The Goat Agency have done exactly that.

Mark Runacus is the co-founder and Planning of Partner of Wax/On, a London based creative and media agency. Mark is also the President of PrideAM, an LGBT+ advertising network. We talk about how we can be more diverse in our marketing and advertising campaigns, while there is also a need for over-representation in these campaigns.