CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content

Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.