CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content
Marketing Mashup
Having worked throughout the marketing and advertising industry, Paul Jacobs and his 3 co-founders started Wax/On, a new type of creative and media agency. I spoke with Paul to talk about some of his past experiences, why he is passionate about startups, which entrepreneurs he admires, why podcasting is such a good medium and some of his favourite advertising campaigns.