Why the advertising industry is broken with Paul Mellor, MD of Mellor&Smith

Paul is the co-founder of ad agency Mellor&Smith and also started the event series #TakeFuckingRisks as a side hustle - which is now one of the biggest creative events in London. We covered plenty of ground in this episode! Should you specialise or be well rounded The state of the advertising industry today 89% of ads that people see are forgotten - can…

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