Smash Notes

Why Did Garry Tan Start YouTube After Casey Neistat?

at 44:47

From the episode: Garry Tan — Building the world you want to live in

Answer

Garry Tan started his YouTube videos after he met Casey Neistat in person. He and his cofounder Alexis were already fans of Neistat's channel. After thinking about it, Tan decided video could hold the interests he actually has: music, film, and a direct relationship with what might be thousands of people, while he still gives founders specific advice. He is not describing an easy side project. He is describing a format that lets him talk to builders without waiting for them to find a blog post. The meeting with Neistat is the moment he names, not a gradual content plan.

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