008 James Schramko | Surfs The Waves & Create Successful Businesses

James Schramko is no stranger to those in the internet marketing space. As an astute student of some of the best early internet marketers, he has taken what he has learned and built upon it to create the Super Fast Business empire. An ardent proponent of what he's coined 'Owning the Racetrack', James truly shines at testing and tweaking all aspects of his business. He has used that approach to launch not just one, but 5 podcasts! He's got the process down to a science, and focuses his time on the tasks that only he is good it, ensuring that the remaining repeatable processes are outsourced, for maximum efficiency! Show Highlights

4:58 - Challenges when podcasters achieve fame early and the importance of recurring income 5:58 - Why time is a harsh teacher 6:58 - Like most markets there's only room at the top for a few strong performers 7:30 - When did James understand the importance of recurring income 9:00 - Why it's so important to segment your audience 10:17 - The great thing about online is the immediate feedback and frequency of communication 11:45 - How successful marketers make the best use of tracking behavior 14:00 - How James understood the importance of frequent podcasting 16:30 - Why James is currently high on podcasting 17:15 - How James was able to write his upcoming book without typing a single word 18:00 - Why James has fun with controversy on his podcasts 19:05 - Why the importance of spending more time with a guest ensures you know them better 20:15 - Why James is definitely not a Joe Rogan fan 21:15 - Why comedy is good for engaging as well as entertaining 22:10 - The launch of the Kicking Back podcast 23:40 - Why it's important to be vulnerable and let yourself grow 26:20 - The best device you have is the one you have in your pocket 27:50 - Why you should never miss a moment to create content and importance of frequency 29:40 - Why it's easier to get away with more cheese 31:10 - The importance of being open to new experiences 31:40 - James has only been surfing for 3 months but you never would have guessed it 33:20 - When your obsessed by something you want to know it back to front 35:30 - Why it's OK and important to keep falling flat on your face 36:30 - How each podcast scratches a unique itch 38:55 - James does only the work that James can do 40:00 - The importance of making yourself redundant 42:10 - 4% of the things you do will get you 64% of the results 45:40 - The importance of community

FULL SHOW NOTES: http://www.podcastjunkies.com/8

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