Podcast Junkies

093 Tom Webster | the Delicate Art of Conveying Difficult Subjects in the Form of Storytelling

Tom Webster is a marketing executive and the vice president of Edison Research. He also co-hosts his own podcast, The Marketing Companion, with Mark Schaefer. Tom has been in the broadcast research industry for 25 years and has quite a bit to share on the topics of interviewing, storytelling, and podcast statistics. 05:45 - Tom believes the standards in…