158 Karen Yankovich | Elevating Your Brand

Karen Yankovich is a Social Media Marketing Consultant, speaker, and the host of the Good Girls Get Rich podcast. Although she’s new to podcasting, she’s taken her digital marketing experience and expertise in LinkedIn to launch a show aimed at entrepreneurs and small business owners who don’t understand how to use social media and online digital tools and help them to establish confident brands and elevate their income and businesses. Karen has had success showing companies how they can use LinkedIn to get new clients and she also sees the value of using it in the podcasting space. With her finger on the pulse in the social media and digital marketing world and a lucrative consulting practice, you can be sure that there’s something Karen can help you with to elevate your brand. 04:47 - The story of how Karen and I met 09:19 - Why she changed her mind on the importance of her production quality 12:13 - The challenge of producing videos and why she considered using YouTube 13:58 - Karen’s audience and why she started her podcast 17:25 - The time I forgot to edit out the UPS man who interrupted a podcast recording 18:17 - Karen recounts one of her podcast faux pas 19:13 - Using Zoom for podcast recordings 20:39 - How far in advance she plans her episodes 23:32 - Her days working in corporate America to working in digital marketing 26:02 - If she found it scary going out on her own 27:15 - Surrounding yourself with like-minded individuals 28:33 - Karen’s thoughts on being around like-minded people 29:45 - What a six figure salary means to an entrepreneur 31:09 - Masterminds and how they can help you grow 32:46 - My idea for a new segment I’m calling, Where Are They Now? 33:46 - Growing up in New Jersey 35:49 - How some people thought she was crazy for leaving her six figure part-time job 36:32 - Why others were asking her why she hadn’t left her job yet 39:01 - If she’s always had a creative streak 39:48 - Karen talks about one of the carnivals she planned 40:38 - Why she feels LinkedIn is so important for corporations and entrepreneurs 41:16 - The mentors that have been helpful to her in her career 45:00 - How LinkedIn can be useful to podcasters 50:58 - What she’s changed her mind about recently 51:38 - The one most misunderstood thing about her Full Show Notes: http://podcastjunkies.com/karen-yankovich-interview