Product People

EP19: Jason Evanish shares his process for understanding customers

Jason Evanish has made a name for himself as a customer-focused entrepreneur. He caught the eye of Hiten Shah, the founder of KISSmetrics. Hiten asked Jason to leave Boston, and move to the Valley to become KISSmetric’s Product Manager. Since then, he’s become known as a generous teacher; especially when it comes to customer development, pattern matching…