Smash Notes
What Three Questions Does Aviel Ginzburg Use to Judge a Startup?
at 7:44
Answer
Aviel Ginzburg, co-founder of Simply Measured and a partner at Founders' Co-op, says he splits a startup into three questions, in order: can it exist, should it exist, and how does it exist. He raises them while talking about a team that finally has the resources to test whether it can tackle a problem and prove a market. The point of the order is to settle possibility before debating whether anyone ought to build it, and to settle that before arguing about how to build it.
Where this answer comes from
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- Geek at Sea
- Episode
- Aviel Ginzburg. Startup founder turned VC and a dad.
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People
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