Recode Decode, hosted by Kara Swisher

Advertising is everywhere. Wieden+Kennedy CEO Neal Arthur explains how it works

One thing that strikes me, in all these episodes of Decoder, is how little any of us really pay attention to the advertising industry, and how deeply connected it is to almost other every modern business. After all you can start a company and invent a great product, but you still need to market it: you need to tell people about it, and eventually convince…