How arson led to a culture reboot at Traeger, with CEO Jeremy Andrus
Happy Fourth of July to our listeners in the States. Decoder is only a year old, but we’ve decided a Decoder tradition is that every summer, we’re going to do an episode about the outdoor grill industry, which is gigantic and growing. Last year, I talked to Roger Dahle, the CEO of Blackstone Products, a griddle company that blew up on TikTok and actually…
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