Smash Notes
How 'Microtrends' affect everything, from marriage to Trump artwork

Recode Decode, hosted by Kara Swisher

How 'Microtrends' affect everything, from marriage to Trump

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple…

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