Recode Decode, hosted by Kara Swisher

How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch

Katie Welch is the Chief Marketing Officer of Rare Beauty — the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare is a true internet brand, that depends on social media strategy, influencer…