Smash Notes

Recode Decode, hosted by Kara Swisher

How Stitch Fix uses data to sell more clothes, and why CEO Katrina Lake hopes retail has a future

Stitch Fix founder and CEO Katrina Lake talks with Recode's Kara Swisher about the future of fashion, how the company has changed in the past nine years, and the rarity of female tech CEOs. In this episode: Lake’s background and taking Stitch Fix public; the difficulties of raising venture capital for a fashion startup; the "myth" of staying private…

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