Recode Decode, hosted by Kara Swisher

“The $300 textbook is dead” says Pearson CEO John Fallon

Pearson CEO John Fallon talks with Recode's Kara Swisher about why the company is pivoting from print to digital textbooks. In this episode: Fallon’s background; the publishing industry’s slow-motion embrace of the internet; “the $300 textbook is dead”; how Pearson will make money from a cheaper digital textbook; competing with well-funded education…